After a three-year hiatus, the City of Baltimore was excited to launch the return of weekly recycling pickup with 30 new routes, a fleet of new trucks and a larger staff of employees. Our goal was to create a bold launch campaign that would help to clarify the rules of what is and is not curbside recyclable. I worked with the Department of Public works to design a variety of materials to help reduce the risk of Baltimore’s recyclables ending up in a landfill.

Art Director: Tia Newton
Copy: Diala Taneeb